About
Pablo
Jimenez
Creative Director. Art Director. Chicago.
download resumeI'm a Creative Director and Art Director with 17+ years of experience making work that earns attention, across agencies, platforms, and my own ventures.
Four years inside Meta leading creative for Facebook and Instagram globally, where I learned what makes people stop, share and talk. Seven years at Leo Burnett, then McCann on Verizon and DDB Group Aotearoa, on brands including Coca-Cola, McDonald's, Samsung, Pepsi and Nintendo. And I founded Weedipedia, a community I grew to 40,000 members and $5.4M in first year revenue. Proof that earned first thinking isn't just a philosophy, it's a business model.
I believe the best ideas don't need a media budget to spread.
They need cultural instinct, platform fluency, and teams that are trusted to take swings. I'm a leader-doer: I set a high bar and still get into the work.
Madrid first, Chicago now, which is why a black bull follows me around the internet. Freelance since 2025, and open to Creative Director and Group Creative Director conversations, full time or freelance. Write to me at pablojimenezsegur@mac.com or find me on LinkedIn.
about
Experience
Agency side, platform side, and owner side, which is the whole argument in one column. The clients sit under the role that won them.
Creative Director at Freelance
Media agnostic ideas with an emphasis on social and earned, for agencies and clients direct.
Clients: Coca-Cola (Mr. Pibb), Intuitive, Morton Salt, The Horizons Project.
Group Creative Director and Director of Social at DDB Group Aotearoa
Led the agency's social practice and its creative teams.
Clients: Samsung, McDonald's, Sky, Neon, Steinlager, Cloudy Bay, Fonterra, Audi.
SVP, Group Creative Director at McCann Worldgroup
Co-led Verizon Business' agency creative group, always on work across broadcast, digital, social and out of home.
Clients: Verizon, USPS, Reckitt, Lysol.
Founder and Creative Director at Weedipedia
Founded while at Meta, then full time: a community of over 40,000 members with an online shop attached, and $5.4M in revenue in its first year.
Global Creative Director at Meta
Global creative lead at Meta Creative Shop, platform native work for Facebook, Instagram and Messenger.
Clients: Pepsi, Doritos, Cheetos, Netflix, Coca-Cola, Frito-Lay, Amazon, Microsoft, Messenger, Pepsico, Budweiser, Procter & Gamble, Skittles, General Motors, Folgers, Cheerios, Miller, Neutrogena, Tropicana.
Associate Creative Director, Art Director at Leo Burnett
Creative on multiple Fortune 500 brands, through four titles in seven years.
Clients: Coca-Cola, McDonald's, Sprite, Sprint, Norton Antivirus, Nintendo, Samsung, Fifth Third Bank, Brooks Shoes, Allstate Insurance, Procter & Gamble, Hallmark, Kellogg's, Motorola Blackberry, Off The Street Club.
Art Director, freelance at Alma DDB
July 2008.
Clients: McDonald's, Best Buy.
Art Director, freelance at Iris Worldwide
March to June 2008.
Clients: Sony Ericsson, Heineken.
Junior Art Director at Lowe
October to December 2007.
Clients: Rexona, Degree.
Junior Art Director at Saatchi & Saatchi
October to December 2007, through the Miami Ad School classes.
Junior Account Executive at Euro RSCG, now Havas
January to June 2005.
Clients: Peugeot.
recognition
Awards
50+ awards, including Cannes Lions, The One Show, D&AD, Clio and the Webbys.
Cannes Lions International Festival
- Bronze, Media
- Shortlist, Design
- Shortlist, Cyber
- Shortlist, Promo and Activation
- Young Lions Exhibition at Cannes Festival
D&AD
- In Book
The One Show
- Gold Pencil, Branded Mobile Games
- Entertainment, Silver Pencil, Experiential and Installations
- Advertising, Merit, Experiential and Installations
- Design, Merit, Design for the Greater Good
- Entertainment, Merit
- Interactive, Merit
- Interactive, Merit
- The One Show Annual Student Exhibition
Clio Awards
- Silver, Experiential Engagement
- Bronze
Webby Awards
- People's Choice Winner
- Official Honoree
- Official Honoree, 15th Annual Webby Awards
FWA
- Mobile of the Day
- Mobile of the Day
Epica Awards
- Gold, Alternative Media
- Bronze, Integrated Campaigns
- Silver, Interactive
- Silver, Media Innovation
- Silver, Public Relations
New York Festivals
- Silver, Integrated Media
- Bronze, Outdoor
- Finalist (x2)
Communication Arts
- Interactive Annual
London International Awards
- Finalist, Non-Traditional
Shark Awards
- Gold, Design
- Gold, Ambient
- Gold, Digital Outdoor
Young Guns
- Silver Bullet, Ambient
- Silver Bullet, Media, Best Event
- International Award, Silver Bullet
- Finalist, Direct Mail
- International Award, Finalist (x3), Digital and Advertising
- International Award, Shortlist
Golden Drums Awards
- Shortlist
Fab Awards
- Best of Show, Collateral and POS
- Best of Show, Best Use of Media
- Gold, Retail Environment
- Gold, Collateral and POS
- Gold, Best Use of Media
AAF, American Advertising Federation
- Best in category, Media Innovation
- Best in category, Advertising Industry Self-Promotion
- Gold, Media Innovation (x2)
- Gold, Consumer Engagement (x2)
- Gold, Sales Promotion, Branded Environment
- Gold, Non-Traditional, Campaign
- Silver, Sales Promotion, Branded Environment
- Silver, Non-Traditional Advertising
ADDY Awards
- Gold, National ADDY, Interactive, Mobile
- Gold, ADDY, Interactive, Mobile
- Silver, ADDY, Interactive, Mobile
- Gold, National ADDY, Interactive
- Gold, ADDY, Interactive
- Silver, ADDY (x2), Design and Interactive
- ADDY (x3)
- National Gold ADDY Awards
- Best of Show, ADDY Awards (District)
- Gold, ADDY Awards (District)
- Gold, ADDY Awards (Local)
- Silver, ADDY Awards (Local)
OBIE Awards
- Silver
HOW Magazine
- Interactive Award
The Create Awards
- Gold
Graphis New Talent Awards
- Gold
Miami Ad School and CP+B Awards
- Gold (x3) and Silver (x2)
Leo Burnett, internal awards
- Star Reacher Award
- The Leo's, Gold, Best Outdoor
- The Leo's, Best of Show plus Gold plus Silver
- The Leo's, Interactive, Gold
- 8-Ball, Leo Burnett Worldwide
Publications
- Published in Big Format Creativity
- Published in C M Y K magazine, #41
- Published in Applied Arts Magazine Annual
Jury and teaching
- Jury member, Young Guns International Awards, November 2012. Advertising, Digital, PR, Media and Student categories.
- Instructor, The One Club Creative Boot Camp, March to April 2012. Mentored student teams, including the winners of the One Club competition.
work featured
News and Publications
Third party coverage. The first two are editorial selections rather than incidental mentions.
- Ad Age, Ad of the Day
- AdCritic Creativity, Pick of the Day
- CNN
- The New York Times
- Forbes
- ABC News
- CNBC News
- BBC
- New York Daily News
- Mashable
- Huffington Post
- BusinessWeek
- Chicago Sun-Times
- CNET
- The Village Voice
- Gawker
- The Next Web
- Switched
- Trend Hunter
- Contagious Magazine
- Adweek
- AdFreak
- Adland
- Ads of the World
- I Believe in Advertising
- WeLoveAd
- Adrants
- AgencySpy
- Campaign Asia
- Die Presse (Austria)
- Metro (Russia)
- 20minutes.fr (France)
- 20minuten.ch (Switzerland)
- Brisbane Times (Australia)
- The Herald (Scotland)
- France Info (France)
- Campaign Brief (New Zealand)
- Otago Daily Times (New Zealand)
- Terra (Latin America)
- Univision (Latin America)
