Coca-Cola
The Snowball
Effect
Art Director. Concept and art direction.
The project
Coke and 7-Eleven wanted a relevant way to bring young adults into Coca-Cola’s Arctic Home initiative to help protect polar bears and their habitat.
We created Snowball Effect, a Facebook-connected mobile game that turned awareness into action: fans challenged friends to virtual snowball fights, all designed to drive participation and sharing through a behavior people already loved (mobile play + social competition).
The more people played, the more they learned about the cause and spread the word. Described by Coca-Cola as its most successful campaign with 7-Eleven, with ~99% activation across 7-Eleven outlets for the program. Part of Arctic Home, which raised nearly $2M in about five months for polar bear conservation
One Show Gold Pencil, Branded Mobile Games.
